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Carl Hundhausen

Carl Hundhausen

Eva-Maria Lehming

72,18 €
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Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9783824442546
72,18 €
IVA incluido
Disponible

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Sobre IBD

Die Autorin untersucht das theoretische und praktische Wirken von Carl Hundhausen, dem deutschen Gründungsvater der Public Relations, und zeigt, daß sich viele Bestandteile seiner PR-Theorie in seiner Berufspraxis wiederfinden.

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