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翻 盘：互联网时代的垂直创业法则

翻 盘：互联网时代的垂直创业法则

萧文鹏

42,76 €
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Editorial:
China National Publications Import & Export C
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9787115404589
42,76 €
IVA incluido
Disponible

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'　1. 内容充实、丰富。本书案例非常丰富，且多典型性案例，正文图文并茂，丰富的案例+清晰的图表分析，可读性极强，适合草根创业者和垂直领域创业者借鉴和学习。　　2. 书本内容定位精准，专注于垂直领域创业，从各个角度分析了垂直创业的市场机遇、市场陷阱等，通过分析市场、服务、客户等垂直化趋势，为草根创业者提供很多可借鉴方法，实操性极强。　　3. 案例新颖，独特。书中聚焦互联网垂直创业案例，有比较知名的企业案例，也有很小但很典型的案例，能让读者茅塞顿开。　　4. 目标读者精准。本书定位的是垂直领域创业者，特别是互联网O2O垂直创业者、草根创业者，书中内容针对性强，可读性高，是创业者寻求思路、发现方法的不二之选。 内容简介　　《翻盘：互联网时代的垂直创业法则 》立足于垂直领域创业，从垂直领域创业故事到垂直领域创业的具体实操，不论是案例，还是具体实操方法，都对垂直领域的创业者有很强的借鉴意义。书中重点围绕'垂直领域内的行业垂直化、市场垂直化、人群垂直化、产品垂直化、服务垂直化、传播垂直化'来对垂直领域进行全面解读，是垂直创业领域内不多见的实操书籍。　　《翻盘：互联网时代的垂直创业法则 》语言流畅清晰，逻辑严密，案例选取既有代表性，又具有实操指导意义，是垂直领域内创业者的常备书。尤其对那些想要在被巨头吞噬的行业内持续生存者，和行业今天的互联网创业者，拥有着传统互联网创业者带来的成功经验和失败教训，有着传统互联网创业时无法企及的市场环境和政策风口，更有着一个已经走向成熟的移动互联网氛围，但与此同时，他们也必须要比传统互联网创业者具备更灵敏的反应能力、更敏锐的观察能力、更强大的心理素质、更周密的创业计划......这不是具体的规定和要求，而是市场发展规律向创业者发出的召唤。　　《翻盘：互联网时代的垂直创业法则 》正是在这样的背景下应运而生。本书作者是互联网创业领域的研究者和实践者，亲身参与了传统互联网的创业历程，经历过成功路上的搏击和兴奋，也目睹过下坠途中的失败与痛苦，更是对当下移动互联网垂直创业风潮有着深入观察和积极思考。基于作者所具备视角的独特性，本书采用全新案例，将2013-2015年诸多垂直创业者的奋斗实践纳入文中，作为分析和研讨的对象，引导读者去从中看到垂直创业的内在规律；在理论上，则提供了对垂直创业的正确分析角度，帮助创业者摸清垂直创业的思考脉络，寻求效率高的创业方向，建构成果好的创业体系，并且结合实践，形成属于创业者自身独有的创业思维。

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