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Business Success in China

Business Success in China

 

97,06 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783642070983
97,06 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Opportunities and Challenges in China: The Rise of the Dragon.- The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market.- After the Hype: Investment in China?.- The China Boom - What`s Left for Us?.- Tao, Strategy and Li.- Strategies for Market Entry and Business Success: Conquering the Dragon - Entry Strategies for the Chinese Market.- Competing in the Dragon’s Den: Strategies for a Changed China.- Business Strategy in China’s Transformation.- A Guideto Business Success in China for Foreign Enterprises.- Effective Pricing Strategies for Foreign and Chinese Companies.- The Run to China - and the Need of Better Information and Analysis.- Market Research as a Module in Market Strategies in China.- Legal Constraints on Business in China.- Successful Business Relations with China - To-Dos and Taboos.- Practical Insights from China: The Insurance and Banking Sectors in China.- Automotive Dragon Power in China.- Business Development in China: Volkswagen’s Involvement in this Emerging Market.-Engineering Business in China.- Market Entry and Business Success in PR China - The Case of MAN Roland.- Invest in China - How to Find the Right Location.

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