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Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

Panos Mourdoukoutas

104,44 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Empresa y gestión
ISBN:
9780765613424
104,44 €
IVA incluido
Disponible

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Sobre IBD

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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