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Business Strategies for Magazine Publishing

Business Strategies for Magazine Publishing

Mary Hogarth

268,31 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Estudios mediáticos
ISBN:
9781138205765

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Sobre IBD

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

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