Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Business Chinese for Sales, Marketing, and Networking is a practical guide for expats and global professionals working with Chinese clients and partners. It focuses on real communication situations where language, timing, and relationship-building shape business outcomes.The book highlights essential business communication (商务沟通 shāng wù gōu tōng) skills needed in everyday sales and networking contexts, from first meetings to follow-up conversations. Readers learn how Mandarin is used naturally in negotiations, client discussions, and professional introductions.Instead of isolated vocabulary, the focus is on usable expressions for sales interaction (销售互动 xiāo shòu hù dòng), marketing discussions, and building trust in long-term cooperation. Each section reflects how professionals actually speak in meetings, exhibitions, and informal business settings.By combining language with cultural understanding, this book helps readers develop confidence in real business networking (商务人脉 shāng wù rén mài) environments, where relationships and communication style are just as important as the message itself.
