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Building Great Customer Experiences

Building Great Customer Experiences

Colin Shaw / John Ivens

48,08 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Gestión: liderazgo y motivación
ISBN:
9781349431601
48,08 €
IVA incluido
Disponible

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Sobre IBD

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

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  • Building Great Customer Experiences
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