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Brands

Brands

Marcel Danesi

268,40 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9780415279970

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Sobre IBD

Marcel Danesi’s outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

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Otros libros del autor

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