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Brands

Brands

Jonathan E. Schroeder

79,33 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367870171
79,33 €
IVA incluido
Disponible

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Sobre IBD

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This

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Otros libros del autor

  • Brands
    Jonathan E. Schroeder
    Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of...