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Brands and Branding

Brands and Branding

Ashita Aggarwal / Suraj Commuri

267,74 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Sociedad y cultura: general
ISBN:
9781032507989

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Sobre IBD

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

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  • Brands and Branding
    Ashita Aggarwal / Suraj Commuri
    The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with. ...
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