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Branding in Governance and Public Management

Branding in Governance and Public Management

E.H. Klijn / Jasper Eshuis

91,11 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415817912
91,11 €
IVA incluido
Disponible

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Sobre IBD

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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Otros libros del autor

  • Branding in Governance and Public Management
    E.H. Klijn / Jasper Eshuis
    This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. ...