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Branding- How to determine your brand and channel your marketing efforts correctly

Branding- How to determine your brand and channel your marketing efforts correctly

Daniel Peterson

72,69 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783836416740
72,69 €
IVA incluido
Disponible

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Sobre IBD

With limited advertising and marketing budgets and an over communicatedworld, finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the research from Jack Trout andAl Ries in their many books on 'Positioning'. In addition, some journal articlesand textbooks by Phil Kotler, D. Akers, and others support the need fordifferentiating your product or service. Finally, some research on the limitedand decreasing state funding going to universities, administrators are findingways to become more efficient and effective; sometimes by streamlining theirprogram offerings etc.

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