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Branded Entertainment in Korea

Branded Entertainment in Korea

Hyunsun Yoon

103,77 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9780367205317

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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

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Otros libros del autor

  • Branded Entertainment in Korea
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