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Brand Triad

Brand Triad

Brand Triad

Bill Nissim

12,14 €
IVA incluido
Disponible
Editorial:
iUniverse
Año de edición:
2008
Materia
Gestión y técnicas de gestión
ISBN:
9780595525843
12,14 €
IVA incluido
Disponible

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Sobre IBD

Organizations of all kinds forge their brand’s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand’s journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a 'silver bullet' axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand’s current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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Otros libros del autor

  • Brand Triad
    Bill Nissim
    Organizations of all kinds forge their brand’s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand’s journey. The primary va...
  • The Brand Advocate
    Bill Nissim
    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate.In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond...
    Disponible

    8,17 €