LIBROS DEL AUTOR: bill nissim

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  • Brand Triad
    Bill Nissim
    Organizations of all kinds forge their brand’s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand’s journey. The primary va...
    Disponible

    12,14 €

  • The Brand Advocate
    Bill Nissim
    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate.In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond...
    Disponible

    8,17 €