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Brand Orientation in der Ernährungsindustrie

Brand Orientation in der Ernährungsindustrie

Achim Spiller / Matthias Schramm

83,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824407897
83,98 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschläge zur Schließung der Markenlücke bei Genossenschaften. Sie zeigen die Stärken und Schwächen genossenschaftlicher Markenartikler auf und leisten einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation.

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