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Brand Journalism

Brand Journalism

Andy Bull

267,86 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Estudios mediáticos
ISBN:
9780415638098

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Sobre IBD

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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Otros libros del autor

  • Multimedia Journalism
    Andy Bull
    Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including:getting started with social medialive reportingbuilding ...
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  • Brand Journalism
    Andy Bull
    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. ...
    Disponible

    108,24 €