Brand Gap, The

Brand Gap, The

Marty Neumeier

35,93 €
IVA incluido
Disponible
Editorial:
Pearson Education Ltd
Año de edición:
2005
ISBN:
9780321348104
35,93 €
IVA incluido
Disponible

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Sobre IBD

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a ’charismatic brand’ - a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer’s experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary

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