LIBROS DEL AUTOR: marty neumeier

3 resultados para LIBROS DEL AUTOR: marty neumeier

marty neumeier Eliminar filtro Quitar filtros
  • Octavo
    Marty Neumeier
    'A marvelously erudite novel...Neumeier has created a genuinely captivating story, a drama that is utterly mesmerizing and thrums with suspense.' - Kirkus Reviews'...gripping...an enthralling novel...In the engaging thriller Octavo, artists and thieves collide for a greater good.' - Foreword Clarion ReviewsScarlett is a university graduate with a master’s in biophysics. Artie i...
    Disponible

    21,68 €

  • ZAG
    Marty Neumeier
    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer ...
    Disponible

    35,96 €

  • Brand Gap, The
    Marty Neumeier
    The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a ’charismatic brand’ - a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competitio...
    Disponible

    35,93 €