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Brand Culture

Brand Culture

 

301,91 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Empresa y gestión
ISBN:
9780415355988

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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