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Brand Communities

Brand Communities

René Algesheimer

71,39 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480906
71,39 €
IVA incluido
Disponible

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Sobre IBD

René Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.

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