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Brand Communities for Fast Moving Consumer Goods

Brand Communities for Fast Moving Consumer Goods

Sandra Meister

70,40 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783834940544
70,40 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Theoretical foundation of customer behaviorDevelopment of a behavioral profile for brand-community membersComparison between brand-community members and non-membersRecommendation for brand-community management

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