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Brand Beauty Unleashed

Brand Beauty Unleashed

Roberto M. Álvarez del Blanco

269,93 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9780367112400

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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

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  • Brand Beauty Unleashed
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    This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. ...
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