Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Brand Avatar
Brand Avatar

Brand Avatar

TBD

48,28 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781349299980
48,28 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world 'residents' wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Arrival at Portal Island
    TBD
    Not knowing what he's getting dragged into, Michael arrives at a mysterious island to help out his colleagues. He soon finds ancient standing stones that all the locals are afraid of—and with good reason: two settlements have already vanished from the island without a trace in the past few hundred years. Can the team of archeologists figure out what is going on? Or will the...
    Disponible

    27,40 €

  • FUCKING HIGH SCHOOL
    TBD
    Fucking High School is a coming-of-age story set in southwest Atlanta in the spring of 2001, in that thin stretch between spring break and graduation.Dez, Angel, Malik, Jai, and Nikki are eighteen and already running out of time. Some of them are out. Some of them are still hiding a Nextel under a sweater. Some of them have houses full of Bibles and porcelain Jesus. All of them...
    Disponible

    8,77 €

  • THE NAKED TRUTH OF AI 2.0 DIVINE INTERVENTION
    TBD
    AI 2.0: Divine Intervention explores the rapidly developing world of artificial intelligence through a distinctly Christian and biblical worldview. Douglas Hawes examines what happens when AI moves beyond being a simple tool and begins influencing how people reason, make decisions, understand truth, and perceive the world.The book brings together ideas from artificial intellige...
    Disponible

    14,11 €

  • AI Unleashed!
    TBD
    Marketing is changing at an unprecedented pace, and artificial intelligence is shaping the future of the industry. In Al Unleashed!, Shannon Diem, a seasoned Chief Marketing Officer with more than twenty years of experience driving growth across both B2B and B2C markets, delivers a practical and insightful guide for marketers who are ready to embrace this transformation.This bo...
    Disponible

    38,85 €

  • Phase ZERO
    TBD
    You train your body every day.But what about your mind?If you’ve ever felt nervous before a game, replayed mistakes long after they happened, or questioned whether you’re good enough when the pressure is highest, you’re not alone.In Phase ZERO, licensed clinical social worker, former collegiate athlete, and U.S. Marine veteran Jesseyetta Staton takes athletes inside the story o...
    Disponible

    24,41 €

  • The Alignment Factor
    TBD
    Organizations don’t fail from a lack of talent or ambition-they fail from misalignment. Drawing on decades of military and executive leadership experience-including service in the Gulf War, Operation Iraqi Freedom, and the War on Terror-strategist Allen Larsen delivers a proven framework for building a workforce that performs, stays, and delivers measurable results. The Alignme...
    Disponible

    27,04 €