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Brand Avatar

Brand Avatar

TBD

48,28 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9781349299980
48,28 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world 'residents' wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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