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Brand Activism

Brand Activism

Marco Scalvini

94,12 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios mediáticos
ISBN:
9780367616618

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  • Librería Samer Atenea
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Sobre IBD

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

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