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Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand

Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand

Frank Hälsig

103,30 €
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834911056
103,30 €
IVA incluido
Disponible

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Sobre IBD

Frank Hälsig entwickelt und überprüft mittels seiner empirischen Studie in fünf Einzelhandelsbranchen ein umfassendes Wirkungsmodell, welches die Einflussfaktoren des Markenwertes eines Handelsunternehmens (Retail Brand Equity) ebenso umfasst wie den Einfluss der Retail Brand auf das Kaufverhalten der Konsumenten.

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