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Bottom of the Pyramid Marketing

Bottom of the Pyramid Marketing

Ramendra Singh

160,78 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781787145566

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  • Librería Samer Atenea
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Sobre IBD

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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