Boosting Tourism Development through Intellectual Property

Boosting Tourism Development through Intellectual Property

WIPO / World Tourism Organization

41,06 €
IVA incluido
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Editorial:
World Intellectual Property Organization (WIPO)
Año de edición:
2021
ISBN:
9789280530346

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https://www.youtube.com/watch?v=qzjUKF4Cy1I.

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