LIBROS DEL AUTOR: world tourism organization

2 resultados para LIBROS DEL AUTOR: world tourism organization

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  • Boosting Tourism Development through Intellectual Property
    WIPO / World Tourism Organization
    This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how...
    Disponible

    41,06 €

  • Handbook on Tourism Product Development
    European Travel Commission (ETC) / World Tourism Organization (UNWTO)
    Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC ...
    Disponible

    90,16 €