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Bonnes pratiques d’internationalisation des PME en Serbie

Bonnes pratiques d’internationalisation des PME en Serbie

Slavica Stojkovic

34,91 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786207276837
34,91 €
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Sobre IBD

Dans l’environnement commercial concurrentiel d’aujourd’hui, la seule façon de survivre est de rester dans l’arène ou d’être en avance sur les autres. Il est bien connu que les petites et moyennes entreprises sont les détenteurs et les facteurs clés de l’augmentation de la compétitivité de l’économie. Dans le cadre de ce travail, nous tenterons de comprendre le phénomène de l’internationalisation des petites et moyennes entreprises (PME). En examinant les différentes théories de l’internationalisation et en analysant les différents modes d’entrée sur les marchés étrangers, en explorant les motivations derrière l’internationalisation et en démontrant les obstacles les plus courants à l’internationalisation, nous essaierons de répondre à notre question principale. Quelles sont les meilleures pratiques en matière d’internationalisation des PME en Serbie ?

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