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Big Ideas in Public Relations Research and Practice

Big Ideas in Public Relations Research and Practice

 

152,60 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781838675080

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

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