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Big Data for Managers

Big Data for Managers

Atal Malviya / Mike Malmgren

268,38 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138593060

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Sobre IBD

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

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