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Big Data Analytics

Big Data Analytics

Kiran Chaudhary / Mansaf Alam

62,30 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781032187662

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Sobre IBD

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

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Otros libros del autor

  • Big Data Analytics
    Kiran Chaudhary / Mansaf Alam
    The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance. ...