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Beziehungsqualität in Dienstleistungsnetzwerken

Beziehungsqualität in Dienstleistungsnetzwerken

Christof Backhaus

96,97 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834917645
96,97 €
IVA incluido
Disponible

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Sobre IBD

Christof Backhaus analysiert in zwanzig Dienstleistungsnetzwerken die Beziehungsqualität zwischen Partnern und ihren jeweiligen Zentralen. Die Anwendung der Mehrebenenanalyse zeigt, dass sowohl innerhalb der einzelnen Netzwerke als auch zwischen den Netzwerken die Beziehungsqualität durch die Partner als unterschiedlich hoch wahrgenommen wird. Die Arbeit wurde im Rahmen des 2009 Emerald/EFMD Outstanding Doctoral Research Competition mit dem 'Highly Commended Award' ausgezeichnet.

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