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Bewertung von Kundenbindungsstrategien in B-to-B-Märkten

Bewertung von Kundenbindungsstrategien in B-to-B-Märkten

Thomas Werani

96,81 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824491339
96,81 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
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Sobre IBD

Thomas Werani entwickelt ein Bewertungsmodell für Kundenbindungsstrategien, in das Erkenntnisse zu den Determinanten der Kundenbindung einfließen. Als Methodik der Strategiebewertung dient das Verfahren des Analytischen Netzwerkprozesses (ANP). Die praktische Umsetzbarkeit seines Ansatzes wird durch die Strategie der Aktionsforschung gewährleistet.

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