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Beurteilung von Markenstrategien im Outfitbereich

Beurteilung von Markenstrategien im Outfitbereich

Imke Wessel

96,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824407743
96,92 €
IVA incluido
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Sobre IBD

Imke Wessel erarbeitet ein umfangreiches Spektrum zentral relevanter Erfolgsfaktoren für insgesamt fünf markenpolitische Grundsatzstrategien. Diese werden anhand einer umfangreichen empirischen Studie kontextbezogen analysiert.

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