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Best of springerprofessional.de

Best of springerprofessional.de

Eva-Susanne Krah / Johanna Leitherer

21,18 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9783658394479
21,18 €
IVA incluido
Disponible

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Sobre IBD

Online-Handel birgt sowohl Chancen als auch Risiken,- Welche Chancen im Metaversum stecken,- Virtual Selling verändert den Vertrieb,- Remote Selling ist gekommen, um zu bleiben,- Die fünf Phasen bis zum Verkaufsabschluss,- Neue Wege in der Kundenbindung,- Key-Account-Kunden richtig betreuen,- Gute Schlüsselkunden erkennen und binden,- Der Lifestyle, dem die Lohas vertrauen,- Nachhaltigkeit bewegt Kunden und Marken,- Neuromarketing knackt unterbewusste Kauftreiber,- QR-Codes fördern den Umsatz,- KI beflügelt das Supply-Chain-Management,- KMU verschenken Potenzial auf den Social Media,- Wie Sportsponsoring die Markenwahrnehmung stärken kann

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