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Beschwerdeverhalten und Kundenbindung

Beschwerdeverhalten und Kundenbindung

Christian Brock

97,24 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834917362
97,24 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Christian Brock analysiert erfolgsrelevante Konsequenzen der Beschwerdebearbeitung. Die anschließende Analyse von Determinanten unterschiedlichen Beschwerdeverhaltens sowie die experimentelle Überprüfung von Maßnahmen zur Beschwerdestimulierung ermöglicht die Ableitung von Implikationen für das Beschwerdemanagement.

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