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Behavioural Research for Marketing

Behavioural Research for Marketing

Julian Adams

69,34 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780367771331
69,34 €
IVA incluido
Disponible

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Sobre IBD

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

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