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Behavioural Economics and Business Ethics

Behavioural Economics and Business Ethics

Philip Alexander Rajko

301,97 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9780415682640

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This book aims to advance economic ethics and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision making. It has three core objectives: to assess order ethics as a theory of both economic ethics and business ethics, using behavioural economics methods and evidence; to identify cardinal virtues for modern business ethics; and to to set up valuable guidelines for the implementation of economic ethics and business ethics.

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