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Behavioral Finance und Werbung für Investmentfonds

Behavioral Finance und Werbung für Investmentfonds

Jennifer Jordan

91,01 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480425
91,01 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Jennifer Jordan zeigt anhand der Forschungsrichtung Behavioral Finance, wie die Risiko-Rendite-Wahrnehmung privater Anleger durch bestimmte inhaltliche Elemente der Werbung beeinflusst wird.

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