Bazy informacji dotyczące obsługi klientów

Bazy informacji dotyczące obsługi klientów

Maria A. Moura / Sandra Maria Silveira

109,28 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209443787
109,28 €
IVA incluido
Disponible

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Sobre IBD

Niniejsze opracowanie przedstawia dyskusję na temat baz informacyjnych tworzonych przez skrypty obsługi klienta, które wspierają obsługę klientów w call center. Dyskusja ta wpisuje się w zakres nauki o informacji i ma na celu zrozumienie tego zjawiska z punktu widzenia organizacji i wykorzystania informacji. W tym celu ma ona na celu analizę procesu informacyjnego obsługi klienta realizowanej w call center, ze szczególnym uwzględnieniem organizacji i wykorzystania baz danych w celu usystematyzowania parametrów wspierających tworzenie, utrzymanie i walidację skryptów obsługi klienta. Połączenie badań teoretycznych z badaniami empirycznymi doprowadziło do opracowania propozycji normy technicznej dotyczącej organizacji informacji w celu tworzenia i utrzymywania baz skryptów obsługi klienta.

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