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Base of the Pyramid Markets in Asia

Base of the Pyramid Markets in Asia

 

80,46 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032174518
80,46 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Proteo (Málaga)
Sobre IBD

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

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