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Banca de seguros e banca de seguros

Banca de seguros e banca de seguros

Mohsen Amiri / Vahid Nowbahar

65,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209306877
65,49 €
IVA incluido
Disponible

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Sobre IBD

Este livro oferece uma visão abrangente do Bancassurance, definindo-o como um modelo de negócio inovador que integra os sectores da banca e dos seguros. Explica que este modelo implica que os bancos vendam produtos de seguros através das suas extensas redes de distribuição, actuando como poderosos intermediários.O autor destaca os benefícios mútuos do Bancassurance para todas as partes interessadas:Para os clientes: Oferece a conveniência de um 'balcão único' para os serviços financeiros e de seguros, conduzindo a um maior acesso a uma vasta gama de produtos e a um maior sentimento de segurança devido à sua elevada confiança nos bancos.Para os bancos: Proporciona uma oportunidade de aumentar as receitas não provenientes de juros através de comissões e de construir relações mais duradouras com os clientes, aumentando a sua lealdade.Para as companhias de seguros: Permite-lhes aceder a novos mercados e a uma base de clientes mais alargada sem a necessidade de construir as suas próprias redes de distribuição dispendiosas, reduzindo assim as despesas operacionais.

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