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Avaliação dos traços de personalidade de uma marca

Avaliação dos traços de personalidade de uma marca

Joseph T Tetteh Quaynor / Nii Yeboah Norton Nortey

43,27 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208678821
43,27 €
IVA incluido
Disponible

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Sobre IBD

Uma combinação intrigante entre a personalidade humana e o desejo de construção da 'personalidade' da marca, que se debate essencialmente com o estilo de vida e a avaliação percetível do poder de compra e do controlo dos traços, ao enfatizar a análise lógica sobre os produtos de marca com uma vantagem competitiva na nova economia, aterroriza os determinantes da personalidade e o mercado que alcança lucros numa relação entre marcas e personalidade...

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