Authentic Personal Branding

'In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledgeworkers. He shows us all how to build our own personal brand-and just as important-how to persuasivelycommunicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,is-make this book part of your life. Don’t just read this book for its 'interesting' content. Don’t be contentwith a few 'aha' moments. Make it part of your life planning-and ultimately part of your life! If you do, youcan become a more integrated and successful person-and better enable your company to help you make a positivedifference in our world!'- From the Foreword by Marshall GoldsmithAuthor of What Got You Here Won’t Get You There'Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggestsproposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It’s a wonderful step by step approach to makinga desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get towhere you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action.'-From the Afterword by Dave UlrichProfessor of Business, University of MichiganThis book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personalbrand identity. Authentic Personal Branding entails a systematic and integrated journeytowards self-awareness, joy, happiness, and marketing success, which is based on several newmodels, guidelines and tools that have been proven in practice. A way of life in conformitywith this system results in flow; which is a journey into the inner self, where your genius, values,hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey asan individual allows you to view your life objectively and authentically and provides a roadmapof your genius, dreams and aspirations translated into manageable and measurable milestonesand improvement actions.