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Auswirkungen der Markteintrittsreihenfolge auf den Unternehmenserfolg

Auswirkungen der Markteintrittsreihenfolge auf den Unternehmenserfolg

Pablo Berger

85,05 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835002197
85,05 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor prüft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten.

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