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Aus der Mode gekommen

Aus der Mode gekommen

Jannik Kretschmer

109,57 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2025
Materia
Estudios mediáticos
ISBN:
9783658466381
109,57 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch untersucht die zugrundeliegenden und bis dato unterrepräsentierten Dynamiken der Auseinandersetzung mit der Digitalisierung in der strategischen Kommunikation. Dies findet ausgehend von einer leitenden Grundannahme statt, die die strategische Kommunikation durch das soziale Transformationsphänomen der Mode geprägt sieht. Demnach wird die Auseinandersetzung mit Digitalisierung von verschiedenen Modedynamiken in drei Diskursen des Felds - dem Forschungs-, Branchen- sowie Praxisdiskurs - bestimmt und angeleitet. Der Schwerpunkt der Arbeit liegt in dem Untersuchen und Aufzeigen des Zusammenspiels dieser Dynamiken anhand von narrativen sowie rhetorischen Analysen.

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