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Auktionen Und Revenue Management in Der Automobilindustrie

Auktionen Und Revenue Management in Der Automobilindustrie

Thomas Ruhnau

60,32 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783658005795
60,32 €
IVA incluido
Disponible

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Sobre IBD

​Obwohl Auktionen und Revenue Management in verschiedenen Branchen bereits weitreichende Anwendung zur Ertragsoptimierung finden, sind diese Instrumente in der Automobilindustrie bis dato nahezu unberücksichtigt. Auf Basis einer fundierten theoretischen Aufarbeitung des Themenfelds wird in der vorliegenden Arbeit ein hybrides Distributionsmodell aus Auktion und Revenue Management entwickelt, das unter Berücksichtigung automobilspezifischer Marketingaspekte auf Ertragsmaximierung für den Automobilhersteller abzielt. Die Reifegrade erfolgskritischer Prozesse werden ergänzend ebenso betrachtet wie spieltheoretische Aspekte der Auktion im Distributionsmodell.  

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