Augmenting Customer Retention Through Big Data Analytics

Augmenting Customer Retention Through Big Data Analytics

 

270,39 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781774917213

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Sobre IBD

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

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